A unique tool specifically designed to provide consistent value-based stories tailored to everyone who interacts with your brand including ‘clients’, prospects, advocates, suppliers, partners, staff and key stakeholders.
Forget demographics, it is a hangover from broadcast marketing. Today you have to develop a Psychographic Profile, so that your organisation can focus on engaging only those who you should be attracting.
A working Business Plan on one page, linking the Brand Vision to One Number both of which should be informing all your business development. Sucj a plan contains all the numbers that underpin your systems, processes and drive your marketing plan.
A systematic schematic of the journey that maps the experience of anyone interacting with your business. Often very revealing for an organisation when applied to the operational side and key to knowing where to amplify and improve the brand experience.
A measureable communication hierarchy that will define the messaging and activities at each level of The Brand Bucket® as prospects are engaged, nurtured, converted and looked after for long term profitability.
A breakdown of all the recommended actions to bring the Marketing Strategy to life, and enable the organisation to undertake projects that deliver the numbers derived in the One Page Business Map.
The implementation of a full production process to enable full creative development and execution of your new powerful GO-TO BRAND that will hold a unique position in the marketplace.
