Supercharge your brand in a digital economy.

Speaker, Author, Practitioner too.

Inspirational strategy to market your business

Why Barnaby


Why Barnaby
Barnaby Wynter Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.

I’m on a mission to help businesses make Marketing 4.0 work and harness the change of buyer power in a digital economy.

Over 30 years ago, smarter people than me created The Brand Bucket 6 step buying decision-making process. I was lucky to be introduced to this in 1997 and even more lucky to be able to buy it 4 years later.

Set at the heart of a Top 200 agency and one of the UK’s first truly integrated marketing communications agencies, with it I was able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by the 470 brands that I was personally involved in bringing to market during that period (list available on request).

So, what changed?

Put simply, the buyer has taken control of the buying process, away from the brand owner. As a result, the role of marketing has changed entirely. Its primary function has become to enable people to find you, to inspire them, to nurture them and hold their hand as they make a decision to buy, taking them through the purchase and then helping them get the most from the product or service.

Marketing affects every part of the buyer experience and builds commercial relationships.

The Brand Bucket has replaced other outdated acquisition models for every business that has embedded it, providing a proven strategic template for businesses to align directly alongside their systems and processes as they are being designed around customer experience.

Currently The Brand Bucket approach is being embedded in a few select corporates via The Brand Bucket Company, a ten year old integrated marketing agency, supported by introductions to the approach via keynotes to conferences, via masterclasses to CEO groups and via books, blogs and banter online.

There has never been more pressing time to supercharge your brand in a digital economy.

P.S. Barnaby has been nominated for the Marketing Week Marketing Masters Award  in the Charities and Non-Profit category for his recent work for Children with Cancer UK.

Services


(Re)Branding

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Keynote Speaker

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CEO Workshops

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Panel Chair

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CPD Sessions

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Facilitating insight across the globe

Working with organisers to create memorable events

When people give up time to attend your event they are far more discerning than ever before. Their expectations are heightened, so the way we create events has to fundamentally change. Memorable events rely on the key driver of business insight which in turn leads to the most valueable asset you can have today - an enlightened audience. Barnaby will facilitate just that.

Testimonials


Jeff Skinner, Executive Director of the Institute of Innovation and Entrepreneurship, London Business School

"Barnaby captured the room – we threw him three of out most promising founders and – in real time and in front of an experienced audience – he deconstructed their business and gave them some great insights and thinking on the message they should convey to the world and how this followed through into their branding. We’d not attempted this learning format before and Barnaby carried it off with aplomb, demonstrating mastery of the field."

Chris Cowdery

Hi Barnaby, Well done, you did a great job promoting Ellenor and keeping the evening moving. You looked terrible in that suit but you can't have everything! Great brand. You now have my details. All the best, Chris

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Tanya Mann Rennick, The Black Pearl Club

"Barnaby, you connected with everyone in the room, before and after your talk, and I greatly appreciate you taking the time to do that. The content of your presentation was fascinating, wonderfully paced , and pitched at the perfect level for the calibre of the guests in the room. It would be easy with your level of success and expertise in your field to come across as patronising but there was not a hint opf it. Instead you engaged and provoked thought by giving one of the most stimulating talks we have ever had. Bringing your suitcase of examples was really well recieved: people love visuals and the towel was unforgettable."

Events


Upcoming Events

Title Date Location
Achievers International - Midlands 26 Jul 2019 Ardencote Manor Hotel, Lye Green Road, Claverdon, Warwick, UK
The Executive Association of Great Britain 08 Aug 2019 London, UK
Marketing Week Awards 02 Oct 2019 The Brewery, London
The Guild of Entrepreneurs- Ask an Entrepreneur 15 Oct 2019 London Business School
Roedean Pathways Lectures 12 Nov 2019 Roedean School, Brighton, UK

Past Events

Title Date Location
ABLE CEO's: Supercharge your brand in a digital economy 12 Jun 2019 London, UK
ABLE Leaders: Supercharge your brand in a digital economy 11 Jun 2019 London, UK
Brand New You 05 Jun 2019 Dartford DA2 6FF, UK
Ask an Entrepreneur 30 May 2019 London Business School (Stop LB), London, UK
Quantum CEO's: Supercharge your brand in a digital economy 30 Apr 2019 Arora Hotel Gatwick/Crawley Southgate Avenue | Southgate | Crawley | West Sussex | RH10 6LW | United Kingdom
Achievers International Midlands: Supercharge your speaker brand in a digital economy 26 Apr 2019
VIstage K299 CEO's: Supercharge your brand in a digital economy 17 Apr 2019 Grantham, UK
Achievers International, London: Supercharge your speaker brand in a digital economy 15 Apr 2019 De Vere Grand Connaught Rooms 61-65 Great Queen St, Holborn, London WC2B 5DA
Achievers International South West: Supercharge your speaker brand in a digital economy 12 Apr 2019 De Vere Cotswold Water Park Lake 6, South CerneyGL7 5FP
Customer Attraction Summit: Supercharge your brand in a digital economy 03 Apr 2019 The Bainbridge Hotel, Bath
MD2MD: Supercharge your brand in a digital economy 07 Mar 2019 London, UK
Scaling your business - Lessons from the battlefield 05 Mar 2019 London Business School (Stop LB), London, UK
MD2MD East Midlands Group: Supercharge your brand in a digital economy 22 Jan 2019 Oxford, UK
Supercharge your Speaker Brand Webinar 18 Jan 2019 Online
PSA London: Supercharge your speaker brand in a digital economy 12 Jan 2019 Etc Events, Edgware Road , London

Articles


The Only One Business Show

The Only One Business Show

Click here to listen to podcast with James Nathan

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Contact


  • The Brand Bucket Company Ltd, Brand Bucket House, Waares Meadow Farm, Horns Oak Road, Harvel, Meopham, Kent DA13 0BX
  • The Brand Bucket® is a registered trade mark of The Brand Bucket Company Ltd. Registered number: 0648 1679. VAT Reg No. 106 3883 18