Making sense
of marketing in
the digital age

Become the GO-TO BRAND.

A word from our Founder image
Barnaby Wynter Marketing and Brand Creation Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.

The role of marketing has fundamentally changed. I only know this because since 1985, Clients have paid us every day to help with their brand development and I love it. There's nothing more satisfying than seeing the impact of our work on high streets and in people's homes or in industry across the globe.

Simple is never easy

The job is simple:- Make sense of marketing and harness the change in the new digital age where the buyer is in control of your brand when you are not.

It is not easy.

But together we can make sure you are doing the right things to become the GO-TO BRAND in your market.

In 1985, far smarter people than me created The Brand Bucket - a six-step buying decision-making process. I was fortunate to be introduced to this in 1997 and even more fortunate to be able to buy it from the originator
four years later.

Having helped to build two mainstream ad agencies (HBB and KHBB), The Brand Bucket was trade marked and embedded at the heart of a Top 200 agency and one of the UK’s first truly integrated marketing communications agencies. With it we were able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by over 457 brand launches and counting.

So, what's changed?

Put simply, the buyer has taken control of the buying process, taking it away from the brand owner.

As a result, the role of marketing has changed entirely. Its primary function is not only to get people to find you but to inspire them, to nurture them by helping them make sense of what's on offer as they make a decision to buy, taking them through the purchase and then helping them get the most from your product or service.

Today the only way to build commercial relationships is to use marketing thinking to affect every part of the buyer experience. 

The Brand Bucket has proves itself time and time again against outdated acquisition models within every business that has adopted it. By providing a proven strategic template for your business to align directly alongside your own systems and processes, you can design a GO-TO buyer experience.

Currently The Brand Bucket approach is being embedded via The Brand Bucket Company, a fully outsourced integrated marketing agency, supported by introductions to the approach via conference keynotes,  masterclasses to CEO groups, mentoring sessions with business leaders and via books and blogs.

As trade experiences a whole new approach to buying, there has never been more pressing time to become the GO-TO BRAND in this new digital age. 

Do connect with us to see how your business can do just that.


Define your Value Proposition

A unique tool specifically designed to provide consistent value-based stories tailored to everyone who interacts with your brand including ‘clients’, prospects, advocates, suppliers, partners, staff and key stakeholders.This page is used for listing the features offered by your company/service.

Attract only your ideal prospect

Forget demographics , it is a hangover from broadcast marketing. Today you have to develop a Psychographic profile so that the organisation can focus on engaging only those who you should be attracting.You can add any feature you want or edit the ones that are already listed.

Develop a One Page Business Plan

A working business plan on one page, linking the Brand Vision to One Number both of which should be driving all your business development. These create the numbers that underpin your systems, processes and marketing plan.

Audit your prospect journey

A systematic schematic of the journey that maps the experience of anyone interacting with your business. Often very revealing for an organisation when applied to the operational side and key to knowing where to amplify and improve the brand experience.

Define a clear GO-TO BRAND growth strategy

A measureable communication hierarchy that will define the messaging and activities at each level of The Brand Bucket® as prospects are engaged, nurtured, converted and looked after long term.

Drive sales with a Marketing Action Plan

A breakdown of all the recommended actions to bring the Marketing Strategy to life to enable the organisation to undertake projects to deliver the numbers derived in the One Page Business Map.

Oversee creative development, implementation and evaluation of all touchpoints.

The construction of a full production process to enable full creative development and implementation of your new powerful GO-TO BRAND that holds a unique position in the marketplace.

GO-TO BRAND Creation

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Keynote Speaker

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Non-Exec Director

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Mentoring

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CEO Workshops

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CPD Sessions

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Panel Chair

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Jeff Skinner, Executive Director of the Institute of Innovation and Entrepreneurship, London Business School

"Barnaby captured the room – we threw him three of our most promising founders and – in real time and in front of an experienced audience – he deconstructed their business and gave them some great insights and thinking on the message they should convey to the world and how this followed through into their branding. We’d not attempted this learning format before and Barnaby carried it off with aplomb, demonstrating mastery of the field."

Chris Cowdery

Hi Barnaby, Well done, you did a great job promoting Ellenor and keeping the evening moving. You looked terrible in that suit but you can't have everything! Great brand. You now have my details. All the best, Chris

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Tanya Mann Rennick, The Black Pearl Club

"Barnaby, you connected with everyone in the room, before and after your talk, and I greatly appreciate you taking the time to do that. The content of your presentation was fascinating, wonderfully paced , and pitched at the perfect level for the calibre of the guests in the room. It would be easy with your level of success and expertise in your field to come across as patronising but there was not a hint of it. Instead you engaged and provoked thought by giving one of the most stimulating talks we have ever had. Bringing your suitcase of examples was really well received: people love visuals and the towel was unforgettable."

Upcoming Events

TitleDateLocation
The Company of Entrepreneurs27 Mar 2024To Be Announced

Past Events

TitleDateLocation
Good Ad, Bad Ad20 Feb 2024Home Grown, W1H 7BS
B2B Growth Expo25 Jan 2024Botley Road, West End, Southampton SO30 3XH, UK
Ask an Entrepreneur20 Nov 2023London Business School
Ask an Entrepreneur30 Oct 2023London Business School, Regents Park, London, UK
MD2MD03 Oct 2023Dovecliff Hall Hotel, Dovecliff Rd, Burton upon Trent, Derbyshire DE13 0DJ
CPD Standards Office21 Aug 2023Online Event
The Academy of Business Leaders and Chief Executives31 May 2023Online Event
MD2MD16 May 2023Whittlebury Hall Hotel & Spa, Whittlebury, Towcester NN12 8QH, UK
Business Vision Live10 May 2023Kent Event Centre Kent Showground, Maidstone ME14 3JF
Central Property Network27 Apr 20238-18 London Bridge Street, London, UK
The Academy of Business Leaders and Chief Executives06 Apr 202386-88 Edgware Road, London W2 2EA, UK
GYDA - Grow Your Digital Agency05 Apr 2023London, UK
The Difference Between a Brand and Branding
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The Difference Between a Brand and Branding

A lot of businesses make the mistake of spending a lot of money on branding thinking that’s actually going to give them a brand and they are entirely different things. In this podcats find out how they differ and save yourself a lot of wasted money.

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Building a Modern Brand
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Building a Modern Brand

Another fun interview all to view on YouTube

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Gina Gardiner & Friends
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Gina Gardiner & Friends

In this episode, I am the friend with an interesting interview on the big difference between Brand and Branding, Being a Freeman of the City of London and other stuff too. Quite a move away from the usual interview. That's' Gina for you.

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Becoming More Significant podcast
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Becoming More Significant podcast

A total departure for me with almost no mention of The Brand Bucket and all about how I achieved my success going right back to my childhood and the lessons learned. My children need to listen to this to find out more about their dad.

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The Inquisitor Podcast with Marcus Cauchi
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The Inquisitor Podcast with Marcus Cauchi

"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.

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Grind.Sell.Elevate Podcast with Ty Evans
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Grind.Sell.Elevate Podcast with Ty Evans

Another deep dive into marketing with The Brand Bucket with the ebullient Ty Evans based in Katy, Texas USA

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Creating a brand in a changing world
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Creating a brand in a changing world

Barnaby Wynter brings his Brand Bucket to the show to share with us a 6-step Buyer Decision-Making Process. With the buyer now in control and different limitations on World 2.0 from the Pandemic, we talk branding, marketing, and sales for the new world.

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How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard)
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How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard)

In this podcast I talk with Jason Barnard about brands and acquisition tools.The Brand Bucket Guy talks to the Brand SERP guy !

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Happy vs Flourishing Podcast
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Happy vs Flourishing Podcast

Episode 2 of Happy Vs Flourishing is with marketing expert Barnaby Wynter. We discuss what is marketing, how it’s changed and how he sees it changing in the next few years.

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The Drop in CEO Podcast
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The Drop in CEO Podcast

Does your brand tell a story? This week on the Drop in CEO Podcast brand creation expert Barnaby Wynter-Brand Expert Speaker, Practitioner, Mentor Wynter shares the importance of creating a customer experience that tells a story in order to foster loyalty from your audience.

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AskDpro Business Podcast
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AskDpro Business Podcast

A great interview with Kes of AskDpro Business Podcast

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Scale Your Sales Podcast with Janice B Gordon
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Scale Your Sales Podcast with Janice B Gordon

Welcome to Scale Your Sales Podcast Barnaby Wynter, a brand creation expert with a catalogue of over 557 brands to his name. After a fast track career, he became the youngest MD of a UK Top 200 integrated advertising agency where he spent 7 years undertaking a rank and file analysis of how to make your marketing really work

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  • The Brand Bucket Company Ltd, Brand Bucket House, Waares Meadow Farm, Horns Oak Road, Harvel, Meopham, Kent DA13 0BX
  • The Brand Bucket® is a registered trade mark of The Brand Bucket Company Ltd. Registered number: 0648 1679. VAT Reg No. 106 3883 18

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