Barnaby Wynter Marketing and Brand Creation Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.
The role of marketing has fundamentally changed. I only know this because since 1985, Clients have paid us every day to help with their brand development and I love it. There's nothing more satisfying than seeing the impact of our work on high streets and in people's homes or in industry across the globe.Simple is never easy
The job is simple:- Make sense of marketing and harness the change in the new digital age where the buyer is in control of your brand when you are not.
It is not easy.
But together we can make sure you are doing the right things to become the GO-TO BRAND in your market.
In 1985, far smarter people than me created The Brand Bucket - a six-step buying decision-making process
. I was fortunate to be introduced to this in 1997 and even more fortunate to be able to buy it from the originator
four years later.
Having helped to build two mainstream ad agencies (HBB and KHBB), The Brand Bucket was trade marked and embedded at the heart of a Top 200 agency and one of the UK’s first truly integrated marketing communications
agencies. With it we were able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by over 457 brand launches
and counting.So, what's changed?
Put simply, the buyer has taken control
of the buying process, taking it away from the brand owner.
As a result, the role of marketing has changed entirely. Its primary function is not only to get people to find you
but to inspire them
, to nurture them
by helping them make sense
of what's on offer as they make a decision to buy
, taking them through the purchase
and then helping them get the most
from your product or service.Today the only way to build commercial relationships is to use marketing thinking to affect every part of the buyer experience.
The Brand Bucket has proves itself time and time again against outdated acquisition models within every business that has adopted it. By providing a proven strategic template
for your business to align directly alongside your own systems and processes, you can design a GO-TO buyer experience
Currently The Brand Bucket approach is being embedded via The Brand Bucket Company
, a fully outsourced integrated marketing agency, supported by introductions to the approach via conference keynotes
to CEO groups, mentoring sessions
with business leaders and via books and blogs.As trade experiences a whole new approach to buying, there has never been more pressing time to become the GO-TO BRAND in this new digital age.
Do connect with us
to see how your business can do just that.