Podcasts #Speaker
A lot of businesses make the mistake of spending a lot of money on branding thinking that’s actually going to give them a brand and they are entirely different things. In this podcats find out how they differ and save yourself a lot of wasted money.
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"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.
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Barnaby Wynter brings his Brand Bucket to the show to share with us a 6-step Buyer Decision-Making Process. With the buyer now in control and different limitations on World 2.0 from the Pandemic, we talk branding, marketing, and sales for the new world.
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A great interview with Kes of AskDpro Business Podcast
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Welcome to Scale Your Sales Podcast Barnaby Wynter, a brand creation expert with a catalogue of over 557 brands to his name. After a fast track career, he became the youngest MD of a UK Top 200 integrated advertising agency where he spent 7 years undertaking a rank and file analysis of how to make your marketing really work
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Barnaby Wynter is a marketing and brand development expert, speaker, author and founder of The Brand Bucket Company. Since 1985, Barnaby has helped clients develop their brands, make sense of marketing and harness the digital age where the buyer is in control of a brand if the business is not.
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In this keynote Barnaby takes us through: 1. How the role of marketing has fundamentally changed 2. What is the definition of brand today 3. The two key foundation stones to build a brand 4. A 3 step strategy for marketing your business 5. The 6 key steps to decision making 6. Shaping up for the future of AI To watch, copy this link to your browser: https://www.youtube.com/watch?v=2q-FgaPsaiM
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Barnaby Wynter is a marketing and brand development expert, speaker, author and founder of The Brand Bucket Company. Since 1985, Barnaby has helped clients develop their brands, make sense of marketing and harness the digital age where the buyer is in control of a brand if the business is not. Barnaby discusses all this and more.
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