Barnaby Wynter Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.
The role of marketing has fundamentally changed. I only know this because since 1985, Clients have asked me every day to help with their
The job is simple, make sense of marketing and harness the change in the new digital age where the buyer is in control of your brand when you are not. It is not easy. But together we can make sure you become the Go-To brand in your market.
In 1985, smarter people than me created The Brand Bucket - a 6 step buying decision-making process. I was lucky to be introduced to this in 1997 and even more lucky to be able to buy it 4 years later.
Having helped to build two mainstream ad agencies ( HBB and KHBB) it was embedded at the heart of a Top 200 agency and one of the UK’s first truly integrated marketing communications agencies. With it I was able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by over 570 brand launches in which I was instrumental.
So, what's changed?
Put simply, the buyer has taken control of the buying process, away from the brand owner. As a result, the role of marketing has changed entirely. Its primary function is not only to get people to find you but to inspire them, to nurture them by helping them make sense of what's on offer as they make a decision to buy, taking them through the purchase and then helping them get the most from your product or service.
Marketing affects every part of the buyer experience and builds commercial relationships.
The Brand Bucket has proven itself against outdated acquisition models for every business that has adopted it, providing a proven strategic template for your business to align directly alongside your systems and processes so you can design a go-to customer experience.
Currently The Brand Bucket approach is being embedded in a few select corporates via The Brand Bucket Company, a ten year old integrated marketing agency, supported by introductions to the approach via conference keynotes , masterclasses to CEO groups, mentoring sessions with business leaders and via books, blogs and banter online.
As trade experiences a whole new approach to buying, there has never been more pressing time to become
the go-to brand in this new age.