Barnaby Wynter Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.
I’m on a mission to help businesses make Marketing 4.0
work and harness the change of buyer power in a digital economy.
Over 30 years ago, smarter people than me created The Brand Bucket 6 step buying decision-making process
. I was lucky to be introduced to this in 1997 and even more lucky to be able to buy it 4 years later.
Set at the heart of a Top 200 agency and one of the UK’s first truly integrated marketing communications
agencies, with it I was able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by the 470 brands
that I was personally involved in bringing to market during that period (list available on request).
So, what changed?
Put simply, the buyer has taken control
of the buying process, away from the brand owner. As a result, the role of marketing has changed entirely. Its primary function has become to enable people to find you
, to inspire them, to nurture them and hold their hand as they make a decision to buy, taking them through the purchase and then helping them get the most from your product or service.Marketing affects every part of the buyer experience and builds commercial relationships.
The Brand Bucket has replaced other outdated acquisition models for every business
that has embedded it, providing a proven strategic template for businesses to align directly alongside their systems and processes as they are being designed around customer experience
Currently The Brand Bucket approach is being embedded in a few select corporates via The Brand Bucket Company
, a ten year old integrated marketing agency, supported by introductions to the approach via keynotes
to conferences, via masterclasses
to CEO groups and via books, blogs
and banter online.There has never been more pressing time to supercharge your brand in a digital economy.
P.S. Barnaby has been nominated for the Marketing Week Marketing Masters Award
in the Charities and Non-Profit category for his recent work for Children with Cancer UK.