Barnaby Wynter Marketing and Rebrand Expert, Keynote Speaker, Paleontologist, Founder of The Brand Bucket Company, Author and Serial Entrepreneur.I’m on a mission to help businesses make
Marketing 4.0 work and make sense of marketing by harnessing the change of buyer power in the new digital age.
Over 30 years ago, smarter people than me created
The Brand Bucket 6 step buying decision-making process. I was lucky to be introduced to this in 1997 and even more lucky to be able to buy it 4 years later.
Set at the heart of a Top 200 agency and one of the UK’s
first truly integrated marketing communications agencies, with it I was able to navigate the shift from Marketing 3.0 to Marketing 4.0 between 2001 and 2010. The Brand Bucket got stronger as an approach, as demonstrated by over
470 brand launches in which I was instrumental.
So, what's changed?
Put simply,
the buyer has taken control of the buying process, away from the brand owner. As a result, the role of marketing has changed entirely. Its primary function is not only to get people to
find you but to
inspire them, to
nurture them by helping them
make sense of what's on offer as they make a
decision to buy, taking them through the
purchase and then helping them
get the most from your product or service.
Marketing affects every part of the buyer experience and builds commercial relationships.The Brand Bucket hasproven itself against outdated acquisition models
for every business that has adopted it, providing a proven strategic template for your business to align directly alongside your systems and processes so they are designed around
customer experience.
Currently The Brand Bucket approach is being embedded in a few select corporates via
The Brand Bucket Company, a ten year old integrated marketing agency, supported by introductions to the approach via
keynotes to conferences, via
masterclasses to CEO groups and via
books, blogs and banter online.
There has never been more pressing time to become the go-to brand in the digital economy.P.S. Barnaby was recently nominated for the
Marketing Week Marketing Masters Award in the Charities and Non-Profit category for his recent work for Children with Cancer UK.