Marketing continues to change. Or has it. So much new sounds like the old. What is different is that the buyer has control and is no longer interested in what you sell or why you sell it. They know all this already. Now it is the time to help them buy. Step up Marketing, it’s your turn now before AI takes over. In this 50 minute keynote, Barnaby is going to provide us with an insight on how to ensure your prospect will choose your product or service above all others. From initial awareness to long-term loyalty, he will demonstrate how The Brand Bucket® approach can change the role for marketing in your business.